Bushwhacker

The Problem

Bushwhacker is Peoria, Illinois’ original outdoor gear store, a brand that has been known in the area since the 1970s. In the wake of COVID-19, the business needed a digital marketing boost in order to help highlight their newly-updated website and drive traffic to their social media channels.

The Solution

To bring the brand up to speed with new digital marketing efforts, a big focus was placed on content marketing, introducing video content to the website and social media channels. New creative on all platforms was also built to match the look and feel of the new content, as well as cater to the right consumers.

The Success

Since the introduction of the new strategy, Bushwhacker’s digital presence has been consistently trending up. Engagement continues to rise month-to-month, bounce rates and session durations are better than industry standards, and engagement rates are more than 10x the retail average.

Green Shoe Records

The Problem

A division of Green Shoe Creative, Green Shoe Records is a record label based in Nashville, Tennessee. To keep up with the modernization of their artist roster, the brand needed a facelift, including a new logo and new website.

The Solution

A new brand image was created, inspired by vintage Nashville. The new elements were then utilized on a fresh website that highlighted video content that had been created by the company.

The Success

The new look was a hit with the artists on the roster, and resulted in artists and fans sharing on social media. The label also made use of the site to promote new releases from current signees, and also to recruit new talent.

Take the Pulse

The Problem

Upon the launch of Take the Pulse, a local music blog covering the Heart of Illinois, it was known that clean, attractive imagery would be crucial to its success in a young demographic. In a sea of underwhelming design in the music scene, one had to be an outlier.

The Solution

A multi-platform brand image was created that focused on highlighting a feeling of refined ferocity to appeal to fans of DIY music. Additionally, recommended content on the site included photo galleries, video performances, and an interview-based podcast.

The Success

Across the digital space, the blog made a splash in the local music scene. The outlet quickly amassed followers on social media with content including bands of the month and compilations of new releases. On the podcast, more than 30 artists were featured.